Case Studies
Client outcomes across sectors and geographies.
Technology
Pricing Intelligence for a High-Tech Hardware Company
Comprehensive Competitive Benchmarking Across Multiple Product Categories in North America
Challenge
A high-tech hardware manufacturer sought to refine its pricing strategy for sales expansion in North America. The company needed a comprehensive pricing intelligence report covering multiple product categories, including barcode scanners and printers. Key challenges included data fragmentation across resellers, limited transparency requiring direct phone interviews, and the need for competitive benchmarking against major industry players.
Transportation
Market Intelligence for a Leading Logistics & Transportation Company
Strategic Positioning in a $700 Billion Industry Facing Digital Disruption
Challenge
A leading logistics and transportation company needed to evaluate emerging industry trends, competitive threats, and strategic opportunities in a rapidly evolving market. The $700 billion freight and logistics industry faced significant challenges including an 80,000 driver deficit, increasing adoption of AI-driven fleet management and autonomous vehicles, stricter regulatory compliance requirements, and the rise of digital freight marketplaces disrupting traditional business models.
Technology
Market Strategy & Competitive Analysis for an AI-Driven IT Automation Firm
Positioning Strategy in the Conversational AI and Intelligent Automation Markets
Challenge
A fast-growing technology division sought to refine its go-to-market strategy in the conversational AI, IT automation, and data analytics sectors. The company needed to understand competitive positioning in a market valued at $1 billion for helpdesk automation alone, identify differentiation opportunities, and develop strategic recommendations for market entry and technology integration.
Government & Education
Strategic Growth & Decision-Making Framework for a Federally Funded Early Childhood Organization
Building a Data-Driven Build-Buy-Partner Policy to Optimize Investment Decisions
Challenge
A federally funded organization specializing in early childhood education and family engagement needed to refine its growth strategy and decision-making process for evaluating whether to build, buy, or partner when expanding offerings in content, intellectual property, assessments, and technology platforms. The organization had a historical predisposition to build in-house solutions, decision-making was fragmented across departments, and there was no formalized process for benchmarking competitors or assessing alternative market solutions before making investment decisions.
Energy & Sustainability
Market Research & Strategic Insights for a Solar Energy Company
Comprehensive Market Analysis for U.S. Solar Lighting Market Entry and Growth
Challenge
A solar energy company specializing in solar lighting solutions sought to gain comprehensive understanding of the U.S. solar lighting market to identify growth opportunities, competitive positioning, and consumer behavior trends. The company needed macro-environmental analysis, competitor benchmarking, and consumer insights research to refine market strategy and product positioning in a market projected to reach $24.75 billion by 2028.
Marketing & Professional Services
Investor-Focused Market Research for Capital Raise Success
Strategic Intelligence That Secured Multiple Term Sheet Offers for an Experiential Marketing Agency
Challenge
A leading independent experiential marketing agency preparing for a capital raise needed a compelling, data-backed investor presentation to attract investment banks, private equity firms, angel investors, and family offices. Leadership required more than storytelling—they needed market intelligence that demonstrated scalability, competitive differentiation, and long-term growth potential in the experiential marketing sector.
Technology
Market Intelligence That Unlocks Growth in Competitive Technology Markets
How a Global Collaboration Platform Reclaimed Growth in the Small Business Segment
Challenge
A global enterprise technology provider with a dominant position in large organizations faced a growing challenge: it was steadily losing ground in the small business market. While demand for collaboration tools surged during the shift to remote work, smaller competitors were winning share by offering simpler, more affordable, and easier-to-use solutions.
Technology
Product Strategy & Market Sizing That De-Risks Innovation Investments
Turning Product Expansion Skepticism into a $133M Revenue Opportunity
Challenge
A B2B software company generating approximately $20M in annual recurring revenue wanted to expand its analytics platform with more advanced capabilities. While leadership believed the opportunity was compelling, the board and finance team were unconvinced that customers would pay for additional functionality.
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